Kenya's ruling Jubilee Party remains unapologetic over its ties to the embattled Cambridge Analytica firm.
Jubilee's Secretary-General, Raphael Tuju, is assertive in emphasising that the party has nothing to apologise for in regard to hiring the consultants in the build-up to the 2017 elections.
“Most serious campaigns hire consultants and experts to bridge capacity gaps that they may have. We have nothing to apologise for,” he divulged.
The maligned firm made the headlines for all the wrong reasons, having been accused of publishing several propaganda videos that would paint opposition leader, Raila Odinga, as the very face of evil.
In one of the smear campaign videos, the firm painted an 'end of world' type of scenario, following a Raila election victory.
Raila accused the firm of dragging his name through the gutter, going as far as threatening to sue them as well as facebook.
“I have been a victim of fake news. The international community has failed to rein them in,” Raila narrated to participants in an address at Chatham House in the UK on June 3, 2019.
Cambridge Analytica was exposed via an undercover investigation carried out by Channel 4 News, in which the firm's former Managing Director, Mark Turnbull, was captured bragging about all the dirty tricks they used to influence elections.
In the programme, the undercover reporter tapped the firm’s executives revealing how they ran “just about every element” of President Uhuru Kenyatta’s campaigns in 2013 and 2017.
They boastfully narrated how they re-branded the Uhuru's party twice, and even wrote his speeches and manifesto.
“We have re-branded the entire party twice, written the manifesto, done research, analysis and messaging,” Turnbull narrated,
I think we wrote all the speeches and we staged the whole thing,” he went to add.
The company has since denied any wrongdoing, with Tuju echoing their sentiments as well, noting that there was nothing illegal with any engagements.
"We have nothing to be ashamed of because we never did anything illegal or unethical,” he retorted.
