KBC's New Lead Anchor Shares Tales of Her Remarkable Journey

  • KBC News Anchor Purity Museo strikes a pose. November 25, 2019.
    KBC News Anchor Purity Museo strikes a pose. November 25, 2019.
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  • There is a tide in the affairs of men, which taken at the flood, leads on to fortune, is a line from William Shakespeare's famous play, Julius Ceasar. It simply translates to 'now or never'.

    This simple yet powerful phrase could be used to explain just how KBC's budding news anchor Purity Museo, wound up as one of the most promising lead anchors in the industry at the moment.

    Speaking exclusively to Kenyans.co.ke, Museo told the remarkable tale of her journey to living her dreams

    KBC News Anchor Purity Museo pictured in studio. February 29, 2020.
    KBC News Anchor Purity Museo pictured in studio. February 29, 2020.
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    Her story starts in Tseikuru, a village in Mwingi that also marked the beginnings of former Vice President, Kalonzo Musyoka.

    "I knew from as early as my days at Musavani Primary School - I'm sure you've never heard of it - that I wanted to be reading news on TV," she narrated while letting out coy laughter in reference to her primary school.

    "I remember I even used to ask my mum if there was a way I could just head to journalism school immediately after sitting for my KCPE. We used to watch CNN's Zain Asher and she just fuelled my passion even further," she added.

    It was this incessant drive to see out her dreams that saw her land a spot at Moi University in Eldoret, where she flourished as a leader in special scribes group dubbed Third Eye.

    "As soon as I graduated in 2016, I knew that I needed to put myself out there. I used to stay with my twin brother in Nairobi.  You know we lost our parents at a young age," she explained in a sombre tone.

    "I knew that nothing would be handed to me which is how I ended up at Ebru TV headquarters in Lavington chatting up the askari at the gate and informing him that I was looking to volunteer. I knew that stating that I was looking for a job would a sure way to have my dreams crushed at the gate," she further narrated.

    That is how the young Museo ended up working at the station on weekends, going on to develop her very own health feature that quickly created a buzz.

    KBC News Anchor Purity Museo pictured outside the Office of the President along Harambee Avenue, Nairobi. March 1, 2020.
    KBC News Anchor Purity Museo pictured outside the Office of the President along Harambee Avenue, Nairobi. March 1, 2020.
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    Her work ethic impressed her bosses and soon enough she was volunteering from Monday to Saturday.

    Interestingly, she used to earn absolutely nothing during this period.

    "I once read that in order to make it, one needs to start small and have an iron will to sacrifice, this is what kept me going," she explained.

    Soon enough, the station offered her the very first paycheck as a journalist equating to Ksh5,000 which was termed as fare money.

    She steadily rose up the ranks and on December 31, 2017, she finally got her big break.

    "On the day, the lead news anchor called in sick and I was told that I'd be anchoring the 9 p.m. news. I knew that this was it. Despite being nervous, it was the exciting kind of nervousness.," she narrated.

    Her debut went so well that she ended up doing it for the entire week, marking her entry into the world of news anchoring.

    Museo was then handed her very first contract, earning Ksh20,000 plus perks before she finally moved to her current media house KBC in November 2018.

    She is currently among the fresh crop of anchors who are tipped for stardom, with her natural aura and passion for her job proving a key ingredient to her astronomical rise.

    Museo spoke of several bumps along the way such as being out of the camera and back into the field as a reporter, due to an alleged accent, but she somehow stated this spurred her even more.

    "If it is your passion, you just need to keep at it every single day. There's an indescribable happiness that comes with going through the process," she says.

    KBC News Anchor Purity Museo pictured while in studio. April 4, 2020.
    KBC News Anchor Purity Museo pictured while in studio. April 4, 2020.
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