KTN’s New Service Could Save K24 From Collapse

  • K24 Tv anchor Betty Kyallo and KTN anchor Grace Kuria
    K24 TV anchor Betty Kyallo and KTN anchor Grace Kuria
    File
  • In response to the changing environment, KTN News has created a new business model which will provide content on demand to other media stations or partners. 

    The new service will hand K24 TV, which has been operating with a handful of journalists, a lifeline in reducing the cost of content productions. 

    Kenyans.co.ke has reliably learned from highly placed sources that, contrary to some media outlets, the two media houses are not merging.

    A journalist seated at a KTN News studio along Mombasa Road.
    A journalist seated at a KTN News studio along Mombasa Road.
    Twitter

    Multiple sources intimated that the talks between the two media outlets are at an advanced stage.

    In the document seen by this writer, KTN News has proposed to offer its content in a 3-tier package. 

    KTN News is proposing to sell access to a news content portal with the option of selecting from available sources and access to the entire channel for rebroadcast.

    Companies that opt for the first package, which has been proposed to cost Ksh3.2 million a month will also enjoy access to KTN News’ coverage of live events. 

    If a station wishes to tap into KTN News’ extensive news coverage for prime time bulletins, it could set them back Ksh1.8 million per month. The station will only have rights to broadcast news bulletins and not any other programming. 

    Access to live events and signal coverage only could go for as much as Ksh1 million monthly if the new model is confirmed. 

    Media houses that choose to partner with KTN News will enjoy quality content without the cost of hiring an extensive crew to carry out the same work.

    They will save on monthly salaries and investment in expensive equipment for the same output. 

    KTN News enjoys a substantial viewership, with the latest media measurement survey by Geopoll ranking it at number 4 with 607,000 viewers as of March 29, 2020. 

    Although KTN News is fully dedicated to news, its sister station KTN Home is ranked 2nd during prime time news with a market share of 12% and Citizen TV takes the lead with 28%.

    A set at K24 studios in Nairobi
    A set at K24 studios in Nairobi
    Twitter