Most Popular Radio Breakfast Shows in Kenya Ranked

  • Classic FM radio presenter Maina Kageni during a show at the station.
    Classic FM radio presenter Maina Kageni during a show at the station.
    Facebook
  • Maina and King'ang'i Show on Classic FM has been ranked the fifth most popular breakfast show in the lastest data released by GeoPoll.

    The show, hosted by Maina Kageni and Daniel 'Churchill' Ndambuki, aka Mwalimu King'ang'i, was edged out after dropping in its listenership for the months of March, April and May 2020.

    Radio Citizen's Jambo Kenya, hosted by Inspekta Mwala and Vincent Ateya, took the top spot with a general listenership of 1.4 million daily listeners from 6 a.m to 10 a.m from Monday to Friday, followed by Milele FM's Milele Breakfast by Alex Mwakideu and Jalang'o (who quit has since quit) with 1.1 million.

    Radio Citizen presenters Inspekta Mwala (right), Beki Mwamburi (centre) and Vincent Ateya (left).
    Radio Citizen presenters Inspekta Mwala (right), Beki Mwamburi (centre) and Vincent Ateya (left).
    Instagram

    Gidi and Ghost show on Radio Jambo wrapped up the top three positions with 1.09 million average daily listeners.

    Radio Maisha's Billy Miya and MCA Tricky came in fourth with 948,000 daily listeners.

    All the top positions were snatched by Swahili stations due to their large audience numbers.

    Maina and Kinga'ng'was the most popular English show with an average listenership of 854,000 followed by Kiss FM's Kamene and Kibe which has been gaining audiences through the three months.

    Radio presenters Kamene Goro (right) and Andrew Kibe (Left) in the studio on April 28, 2020.
    Radio presenters Kamene Goro (right) and Andrew Kibe (Left) in the studio on April 28, 2020.

    Vernacular stations also proved to be popular among the morning audiences with Inooro FM, Kameme FM and Ramogi FM clinching the seventh, eighth and ninth spots respectively.

    NRG's Breakfast club hosted by Charlie Karumi, Natalie Githinji and Deejay Shawn rounded up the top ten most popular morning shows.

    NRG's Breakfast club hosted by Charlie Karumi, Natalie Githinji and Deejay Shawn.
    NRG's Breakfast club hosted by Charlie Karumi, Natalie Githinji and Deejay Shawn.

    GeoPoll observed that even with the Covid-19 pandemic, radio consumption across the day and night had continued to rise.

    "Altogether, with consumers spending more time at home, their listenership and viewership attention is being split across the traditional media of TV and radio, as well as other media platforms including social media. 

    "Seeing as the Government of Kenya has issued further directives of restricted movement, we anticipate a further increase in TV viewership and recognise that sustained dips in radio listenership are possible," an April 2020 report by the company disclosed.