Reuters Ranks Kenyans.co.ke in Top 3 Online News Brands

  • Kenyans.co.ke employees pose for a photo at the company's offices in Westlands
    Kenyans.co.ke employees pose for a photo at the company's offices in Westlands, Nairobi.
  • Kenyans.co.ke has emerged among top online news brands among Kenyans edging out legacy media houses such as KTN News, NTV Online and BBC online.

    According to Reuters Institute Digital News Report 2021, Kenyans.co.ke, the Westlands-based media house ranked third in the country's top brands behind Citizen Digital and Nation online.

    Kenyans.co.ke scored a 52 percent score behind Nation online (55) and Citizen Digital (57).

    Recounting his arduous journey to the top, the media house founder and CEO Robert Ndungu revealed that the feat could only be achieved by a team effort.

    Graph showing top news brands in Kenya, Kenyans.co.ke ranks third
    Graph showing top news brands in Kenya, Kenyans.co.ke ranks third.
    Reuters

    "We have a very nice strong team of dedicated individuals and the good understanding of the digital landscape from them.

    "We will keep innovating, adjusting and understanding the digital landscape," he told this writer.

    Reuters is owned by Thomson Reuters, a Canadian multinational media conglomerate that is a leading source of intelligent information for the world's businesses and professionals. 

    KTN News, The Standard Online, NTV Online, Nairobi News, Yahoo! News, BBC News Online and CNN.com followed in that order.

    Kenyans.co.ke, which was founded in 2015, writes original news articles covering politics, sports, business, technology and also curates general news.

    The study also showed that majority of Kenyans (61 per cent) trust the overall news they receive from media houses with 65 per cent noting that they trust the news they use.

    In the news distribution column, Facebook was the biggest source of news accounting for 79 per cent followed by YouTube (78 per cent), Twitter (49 per cent) and Instagram (47 per cent).

    Kenya (61 per cent), Finland (65 per cent) and Portugal (61%) were the countries with the highest levels of trust in the news while America emerged last with a measly 29 per cent.

    "Trust in the news has grown, on average, by six percentage points in the wake of the Coronavirus pandemic – with 44% of our total sample saying they trust most news most of the time," the Reuters report read in part.

    On the flip side, Kenya was the the only country where perceived exposure to political misinformation outstrip that about Covid-19.

    Microphones set up for a press conference in Nairobi on Thursday, February 20, 2020.
    Microphones set up for a press conference in Nairobi on Thursday, February 20, 2020.
    Kenyans.co.ke