Popular Kenyan Musician Nonini has loomed out of the shadows by launching a footwear line under his brand Mgenge2RU in the US.
Rapper Nonini, whose real name Hubert Nakitare, launched his footwear line in the United States yesterday, September 8, and shared the news through his social media platforms.
Nakitare, famed for his “Godfather of Gengetone” album, was previously appointed as the chairman of the Performers Rights Society of Kenya (PRISK) in April 2018.
Besides seeking performance opportunities, the rapper had relocated to the United States of America four months ago, where he has been consulting on how to expand and monetize his 'Mgenge2Ru' brand.
The shoe edition was created by Italian master-crafts, AliveShoes, who have many of their shoe editions appearing in international magazines like Vogue.
According to Nonini, he has invested over Ksh 2million in the shoe line and hopes the merchandise gets global recognition.
So far the rapper has received a lot of praise and words of encouragement from fans and Kenyans of goodwill.
“ #Kenyan top Genge artist @Noninimgenge2ru launches classic footwear diversifying his business empire.
“His entrepreneurship spirit inspires youth to pursue their careers & business calling to prevent them from temptations to engage in crime & #terrorism. #ActionCountersTerrorism,” Counter Terrorism Policing Kenya appreciated his move.
“The shoes going for Sh24,000 are real international quality wear. They have been produced and endorsed by one of the best Italian shoe companies,” said the rapper.
Creatives have been jumping into the merchandise world to sustain their lives as previously seen by Comedian Timothy Kimani commonly known as Njugush.
“The US is a lucrative market because as you know, their economy is thriving and that is why my products are doing well here,” he expounded on his choice of launching in the US.
He joins the league of international creatives turned entrepreneurs like KanyeWest on the International fashion scene.
