YouTube on Saturday, July 7 revealed ways Kenyan content creators can use to make more money on the social media platform.
Speaking to Nation Africa, YouTube Head of Music Business in Sub-Saharan Africa, Addy Awofisayo, urged content creators to be consistent, noting that many Kenyans were making fewer productions on their channels.
She explained that more content attracts viewers to their channels, which eventually translates into higher revenue.
Additionally, she advised content creators to diversify their content with trends that are emerging across the globe.
“To grow a channel, you need to consistently produce content. For some, their content may not be liked initially but with consistency, people will be forced to pay attention.
"For musicians, content doesn't have just to be music releases, it could be you on a tour, doing a studio session and meeting fans. Such content doesn't necessarily have to attract views, but they will build on that consistency and people will pay attention,” she stated.
Secondly, Awofisayo advised content creators to analyse their audience to tailor-make their content for loyal fans.
She revealed that many content creators across the world were adopting the strategy to make millions through content creation.
“About five years ago, Yemi Alade checked her analytics and realised she had a huge following from France yet she doesn’t speak or sing in French.
"Based on the analytics, Alade with her team, linked up with an organiser in France and set up a concert and it was sold out with over five thousand people attending. Right now, France contributes 30 per cent of her revenue.”
Additionally, the Youtube official noted that many Kenyan content creators have not activated advertisements on their content hence the low revenue many were making.
She noted that adverts were the major source of revenue for the platform explaining that more ads on content would translate into more revenue.
"Several creators lose out on maximising ad revenues because they always opt not to select all if not enough categories of ads to be served on their channels.
"When that happens, the ads are left out and then redirected to another creative who is more accommodative."
However, the platform noted that more content creators in the country have started earning millions revealing that the number has grown by 60 per cent in the last one year.
