United Democratic Alliance Secretary-General Cleophas Malala on Saturday, March 4, launched the party's charm offensive in Kisumu as part of the party's efforts to boost its nationwide popularity.
Speaking during the launch of a party registration drive in Kisumu, Malala implored the area residents to register with the party, arguing that it would open doors for opportunities and economic prosperity in the region.
According to him, registering as a UDA member would enhance chances of landing an opportunity in government jobs including recruitment to Kenya's disciplined forces.
He claimed that the region had been sidelined in development projects for many years for being inclined toward opposition factions.
As such, he urged the Nyanza region to join the ruling party to have a share of opportunities.
“I am here to liberate you from the challenges facing you. Since independence, you have been in opposition for years," Malala noted in his speech.
"In every advertisement for recruitment, there are legal requirements including a national ID and academic credentials. However, there is a provision of an added advantage, if you have the UDA registration card it will be an added advantage for you in KDF, Prisons and the Kenya Forest Service."
In addition, the newly elected UDA Secretary-General presided over the launch of the party's new offices which will host its operating base in the region.
Malala conveyed President William Ruto's regards to Kisumu residents and his plea urging the region to support the Kenya Kwanza administration.
The former Kakamega Senator downplayed threats from the Azimio Coalition pressuring the government to open the servers used by the Independent Electoral and Boundaries Commission (IEBC) in the last general election.
He also dismissed the stance taken by members of the Azimio Coalition vowing not to recognize the legitimacy of President Ruto's government.
"Snaking through Kisumu City together with my UDA counterparts, opening satellite UDA offices, welcoming and recruiting new members into the Party. Painting Kisumu Yellow and strengthening our Party's foothold in the country," Malala stated.
His visit to Kisumu was the first assignment outside Nairobi in his capacity as the Secretary-General. Malala rose to the position on Monday, February 27, as part of the changes effected in the party.
