In what could see media houses in the country loose a big chunk of revenue, the government has set up a centralized agency to handle all its media advertising.
Government Advertising Agency (GAA) will be in charge of among other things, public sector advertising and managing consolidated Government advertising funds.
According to The Standard, on July 10, Treasury Cabinet Secretary Henry Rotich wrote to the Attorney General, principal secretaries, chief executives of all State corporations and independent constitutional commissions to announce the move.
All state corporations, universities and other institutions under the national government will now have to do their media bookings through the agency in the Ministry of Information, Communications and Technology.
The entities will be required to justify the cost of their adverts.
Late last year The Nation reported that the agency would also be in charge of generating content for government websites.
The new agency is said to have been necessitated by the fact that a lot of money goes into advertising by government entities and that most of the time, the quality of adverts produced are poor.
According to Capital Fm, the government came up with amendments requiring state organizations to advertise on online platforms as opposed to newspapers in March last year in an effort to reduce advertisement costs.
The new agency is expected to cut down the advertising costs even further.
