Simba Corporation Ramps Up Competition With New Dealership And Truck Launch

From L-R, Purujit Kishore, Ashok Leyland Kenya Country Manager, Mohamed Varvany, Chief Commercial Officer and Naresh Leekha, Group MD, Motors Division both from Simba Corporation with Dr. Kiringai Kamau, Agriculture, Livestock, fisheries and Cooperatives CEC, Murang’a County and Dr. Paul Rwambo, Director of Thika based Swanley Motors seen here as they unveil the new Ashok Leyland EComet 102 Truck in Kenya. Swanley Motors have been appointed the 3S dealers for Simba Corporation in Murang'a County.
From L-R, Purujit Kishore, Ashok Leyland Kenya Country Manager, Mohamed Varvany, Chief Commercial Officer and Naresh Leekha, Group MD, Motors Division both from Simba Corporation with Dr. Kiringai Kamau, Agriculture, Livestock, fisheries and Cooperatives CEC, Murang’a County and Dr. Paul Rwambo, Director of Thika based Swanley Motors seen here as they unveil the new Ashok Leyland EComet 102 Truck in Kenya. Swanley Motors have been appointed the 3S dealers for Simba Corporation in Murang'a County.
Photo
Simba Corp

Simba Corporation, a trusted name in Kenya’s automotive manufacturing and sales industry has unveiled the new Ashok Leyland ECOMET Truck model with an aim to position the product in the lucrative light-duty trucks segment.

The unveiling coincided with the opening of a new dealership in Thika Town, Swanley Motors, which now enhances the company’s efforts in gaining market share by positioning the 7-tonne truck, in the competitive 7 to 10-tonne trucks category that in 2023 registered total sales of 1,378 units.

According to Naresh Leekha, the Group Managing Director, Motors Division, at Simba Corporation, the twin launches are a significant drive for the company as it targets growth in the Mount Kenya, Eastern and Rift Valley regions.

“The launch of the Ashok Leyland ECOMET model in Kenya, fulfils a gap in our product range and strategically positions Simba Corporation as a comprehensive transport solutions provider to meet the diverse needs of the Kenyan customer. 

"Competitively priced at Ksh4.5 Million, the ECOMET is a versatile solution that can easily convert into a 29 or 33-seater bus, which gives us an opportunity to tap into the larger public and mass transport segments of the market,” stated Leekha.