The East African Breweries Limited (EABL) on Tuesday, April 9 officially launched the 'Tujengane' campaign which was part of the company's National Consumer Promotion.
This campaign is aimed at connecting with the customers and providing goodies and rewards. During the event held in Uthiru, Kiambu County consumers were urgent to participate for a chance to win a brand new car. One can participate by purchasing EABL spirit brands and submitting the unique code on the bottle to 20405 to enter the draw.
Some of the rewards include four new cars, Ksh1 million for 3 winners each, 24 motorbikes, rent waivers, shopping vouchers, and airtime among others. This campaign will run from April to June 2024 to interact with more consumers.
While speaking at the event graced by celebrities and musicians, KBL Managing Director Mark Ocitti, explained that the campaign was key for EABL as it navigates through dynamic market conditions. His sentiments were echoed by Joel Kamau, the Group Commercial Director and Kennedy Mutula the Marketing Manager, Spirits EABL.
"Tujengane embodies our collective spirit of resilience and togetherness as Kenyans. Our consumers trust us to provide quality products consistently, and we take this responsibility seriously. Beyond that, we are deeply committed to working closely with regulatory authorities to uphold the highest standards of quality and safety, guaranteeing the safety and reliability of every product we offer," Ocitti added.