TourismX, a leading Industry analytics firm based in South Africa, has released its first-ever social media index for Facebook, ranking Nairobi's top-performing hotels in audience engagement, digital influence, and content interaction.
The index for the period between January and May 2025 revealed that hotels in the city are not only competing for the best food, rooms, and services but also for digital dominance.
In an era where travel, food, and hospitality decisions are often made online through posts, social media engagements, and audience responses, a strong social media presence can make or break a hotel’s success.
The TourismX Index uses data-driven metrics to evaluate how hotels are leveraging Facebook to expand their reach, connect with potential customers, and increase online visibility.
TourismX spokesperson Gerrit Davids underscored the importance of the ranking, stating that it was not just about recognition but inspiring local hotels to lead in digital storytelling.
“These awards celebrate innovation in social media, but more importantly, they encourage Nairobi’s hospitality sector to redefine engagement in the digital space,” Davids said.
Hotels were awarded Gold, Silver, and Bronze rankings based on a transparent scoring system that assessed metrics such as growth, engagement, activity, and audience interaction. Here are the awards:
Best Hotel Social Media Audience Growth Excellence Award
Radisson Blu Hotel, Nairobi Upper Hill: Gold
Ibis Styles Nairobi Westlands: Silver
Fairmont The Norfolk: Bronze
Most Interactive Hotels on Social Media
Hillpark: Gold
Fairview Hotel: Silver
Hillpark: Bronze
Fairview and Hillpark also scooped Gold and Silver for the Most Engaged Hotel, while Safari Park Hotel & Casino scooped a Bronze in that category.
For the Most Active Posting Hotels
Ibis Styles won Gold
Tamarind Tree and Safari Park Hotel & Casino won Silver and Bronze, respectively.
Fairview, Hillpark, and Safari Park won Gold, Silver, and Bronze for the Most Liked Hotel categories.
Jacaranda Hotels Kenya scooped a Bronze in the Most Commented category, while Villa Rosa Kempinski also got a Bronze for the Most Shared and Reposted Hotel on social media.
Eka, Four Points by Sheraton, Golden Tulip, Hemingways, Hilton Garden, Inn, Hotel Boulevard, Maanzoni Lodge, Mercure, MövenpickNairobi Serena, and Weston Hotels were among the 21 voted for being active on social media.
Generally, Hillpark, Safari Park, and Fairview hotels were awarded the Grand Prix awards of Social Media Hotel Champions of the Year with gold champion, bronze champion, and silver champion, respectively.
