Cambridge Analytica Did Not Work For Us - Uhuru Kenyatta

  • President Uhuru Kenyatta has strongly denied any ties with controversial marketing research firm Cambridge Analytica.

    Speaking during an interview on CNN, the Head of State insisted that he had no knowledge of any engagement with the firm.

    “I hear it on your news media….you need to just look at the speeches that we were making across the country and tell me what speech has been written by them.

    “99 percent of all the speeches I made during that period were off the cuff and I addressed over 700 political rallies,” President Kenyatta added.

    [caption caption="File Photo of Uhuru Kenyatta During Campaigns"][/caption]

    CNN journalist Christian Amanpour further probed if Kenyatta knew Mark Turnbull, the man behind the saga, to which he responded with an emphatic no.

    In March, British public-service television broadcaster Channel 4 exposed the role Cambridge Analytica allegedly played in President Kenyatta's campaigns.

    In an undercover report, Turnbull is filmed admitting to running the 2013 and 2017 campaigns for Kenyatta.

    “We have rebranded the entire party twice, written the manifesto, done research, analysis, messaging.

    "I think we wrote all the speeches and we staged the whole thing - so just about every element of this candidate,” he states in the secretly recorded video.

    Turnbull is further captured stating: "It is no good running an election campaign based on facts, it is all about emotions."

    The news report indicated that the controversial firm was behind a spate of propaganda driven reports against NASA leader Raila Odinga during the 2017 polls.

    [caption caption="Raila Odinga"][/caption]