Kenyan artistes among them Wahu, Nyashinki, Njugush, Bahati and Mercy Masika descended on Meru County on Saturday.
Why, you ask? Well, the Twaweza Live experience by Safaricom made its second stop in the ‘land of green gold’ – a series which culminated in a concert on 23rd June at Kinoru stadium.
Amerucans were treated to an epic dusk to dawn concert by King Kaka, David Wonder, MC Alemba, DJ Deff, DJ Pierra, DJ Euphoric, DJ Joe Mfalme, Karimi Bruno, GMX The Baite and many others.
[caption caption="Bahati performing in Meru"][/caption]
At the entrance, all one needed was an unscratched 100 bob airtime card.
The concert was just a tip of the iceberg of what was in store for the people of Meru who were part of the Twaweza Live experience.
Earlier in the week, there was a talent hunt which over 250 people participated.
They auditioned before four judges: veteran music producer Eric Musyoka, H_Art the band lead singer Mordecai, DJ Deff and Singer, songwriter Bensoul.
All the winners had a once-in-a-lifetime opportunity; the selected musician had his or her own song recorded by Musyoka in collaboration with Wahu. The hypemaster was be mentored by famed hypeman MC Alemba whilst Deejay Joe Mfalme mentored the winning deejay.
The winners performed during the Concert in Meru.
[caption caption="Paul Mwangi, a self-taught DJ who made his own decks using everyday materials and auditioned at #TwawezaLive in Meru"][/caption]
The first runners-up out of each category were awarded Kshs. 30,000 cash from BLAZE, a BLAZE flame device and Kshs. 10,000 worth of airtime.
On Wednesday, locals participated in a farmers’ forum where they learnt how the Digifarm app will use technology to tackle the challenges they face in their farming.
“Digifarm is specially tailored to cater to the specific needs of farmers in each of the counties it is available in, providing localised information and discounted inputs,” Safaricom’s Director of Enterprise Business Rita Okuthe stated.
Meru farmers will especially benefit from the all-around availability of inputs at the depots, especially during peak season, and access to advisory and technical information from experts stationed at each of the depots.
[caption caption="During the opening of one of the Digifarm Depots in Meru"][/caption]
Digifarm is an agribusiness solution tailored for small-holder farmers, providing them with financing, information on different crops and animals in addition to quality, discounted inputs. Farmers can enrol to and access Digifarm by dialling *283#.
[caption caption="Young people gearing up for the auditions of the local talent search in Meru"][/caption]