Kwese TV has shut down its operations in Kenya following a move aimed to keep up with the latest changes in the global and satellite broadcasting sector.
The pay-Tv company has ceased working after two years of its launch.
The shutdown was instigated by the parent company Econet Media, that stated that it would shift its focus to three new brands.
"The strategy review will see Africa's leading multiplatform broadcast network focus on three core services; Kwese Free Sports, video-on-demand business Kwese iflix and streaming service Kwese Play businesses," read part of the statement from Econet.
Group President and Chief Executive of Econet Media Joe Hundah, stated that the firm required to make the changes in response to market trends.
"We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry.
"The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry.
"Refocusing our business offering across markets is a strategic move which aligns our business to Over The Top (OTT-streaming services) and video-on-demand trends which present significant growth opportunities for Kwesé.
"This renewed focus on digital services will see us provide new compelling offers for our customer’s enjoyment,” remarked Hundah.
Kwese pointed out that subscribers who had paid for the month of November or in advance, will be fully refunded.
