Following the ban of political rallies by President Uhuru Kenyatta in the wake of surging Covid-19 cases, Orange Democratic Movement (ODM) leader Raila’s team together with Uhuru’s team have turned to radio to popularize the Building Bridges Initiative(BBI).
The president and Raila are set to identify influential figures and constitutional experts to appear on both vernacular and national radio stations to champion BBI.
“We are going to use radio and other electronic media and we shall observe with the Ministry of Health protocols,” said BBI Secretariat co-chair Junet Mohammed.President Uhuru Kenyatta and Raila Odinga at KICC in Nairobi for the National launch of BBI signatures collection exercise. November 25, 2020.PSCU
In order to avoid jeopardizing the planned referendum, the BBI proponents had to re-strategize their campaign plans.
“Part of our new strategy following the ban of political rallies is to use the mass media to communicate with Kenyans,” said BBI co-chair, Dennis Waweru.
He also pointed out that the media campaign will be coordinated by the secretariat.
The president announced a ban on political rallies for 30 days posing a challenge to BBI campaigns as proponents were set to hit the road in March with an aim of seeking public support for reforms of the constitution, ahead of the referendum.
“I, hereby further direct the National Government Administration Officers (NGAO) jointly with the National Police Service and County Governments Enforcements Officers to strictly enforce this Public Order regardless of the social and political status of the convenors of the political gatherings,” read Uhuru’s statement.President Uhuru Kenyatta speaking at State House on Friday, March 12, 2021.
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