Standard Group PLC on Thursday, April 8, unveiled a new newspaper design in a bid to offer more visual, interactive and informative look as part of its digital transformation plan.
Branded as a fresh, modern, and bolder aspect of journalism, Standard CEO Orlando Lyomu noted that the newspaper would bring insight to the reader as well as provide quality content.
"This investment is a demonstration of our pride and confidence in Kenya's vibrant business environment. So to our esteemed customers and business partners, we promise to deliver high quality, factual and competitive news, information and entertainment products," he stated.Standard Group PLC unveiled a new newspaper design on Thursday, April 8.File
The new paper design is more visually appealing with infographics, in-depth analysis and on the left lower section includes an opinion slot that will indicate quotes from experts who provide opinions on current affairs.
According to Editor-in-Chief Ochieng Rapuro, the media house deviated from the old outlook in a bid to keep up with the current trend and demands of the online reader.
"Consumer demand is more visual, they need short and easy content to consume. The paper comes with a design that is heavy on graphics and illustration, quick look through, which enables a transition from print to the digital space.
"The real deal must remain quality content. We promise world-class journalism that will bring insight to the reader," Rapuro stated.
The four heads spearheading the new redesign include Rapuro, head of digital Caroline Kimutai, editor in charge of strategy and content Peter Opondo and also editor in charge of the weekly newspaper, Nairobian Charles Otieno.
Among the guests in attendance included ICT Cabinet Secretary Joe Mucheru who noted that the move would place Kenya on the map in terms of digital content.
"By continuously revamping your products with new content and modern designs you send a strong message that you are listening to the voice of your customers," Mucheru stated.
Recently, the Standard Group unveiled a multi-million newsroom and reorganised the editorial department as part of its digital transformation plan.
The transformation involved adopting new technology and structures in a bid to see all departments work together and achieve convergence.The Standard Media Group Mombasa Road Offices . Thursday, October 14, 2019Simon KiraguKenyans.co.ke
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