How Ex-KBC Journalist Launched Kikuyu Radio Station in USA

  • News anchors at KBC pose in the station's revamped studio.
    News anchors at KBC pose in the station's revamped studio.
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  • Captain Njoroge wa Njeri's name may not ring a bell in the minds of Kenya's 21st Century generation. Njoroge was fondly known as CNN, during his tenure at the Kenya Broadcasting Corporation (KBC) as a vernacular radio presenter.

    Speaking on Metha ya Kagoni Youtube channel, Njoroge entailed that his stint at the national broadcaster earned him fame and admiration after he worked with legends such as Waithira Muithirania, Simon Mburu (Man Saimo), and James Wang'ombe (Kata).

    However, the journalist left the country in search of greener pastures and ultimately launched a one-of-a-kind vernacular station in the United States - Jambo Boston Radio.

    KBC main office entrance located along Harry Thuku Road, off University Way in the Nairobi city centre.
    KBC main office entrance located along Harry Thuku Road, off University Way in the Nairobi city centre.
    File

    But how did the the seasoned journalist venture into the U.S?

    Njoroge's journey dates back to Limuru where he was born and raised. The journalist studied at St Paul's Primary school before joining Kanunga high school for his KCSE certificate.

    He then graduated with a degree in Public Relations at St Paul's University. Njoroge began his career as a priest but delved into journalism shortly after he was employed at Radio Sayare, a Christian radio station, in Eldoret.

    He worked at the station for three years and then moved to KBC's Coro FM. At the famed station, he was given a show on Mondays and Tuesdays and another show on Sundays.

    After nearly a decade at the radio station, Njoroge packed his bags and left for the USA in 2013.

    Njoroge was initially on a travel VISA but he decided to stay after landing a few menial jobs.  Additionally, Njoroge joined three Kenyan bishops in order to develop and launch Jambo Boston Radio.

    "At Sayare, I was speaking both English and Swahili but we decided that Boston had a market for Kikuyu-based conversations and discussions," he stated.

    Njoroge then moved from Boston to Arizona in order to pursue another degree at Grand Kenyon university.
    The famed journalist also established his own Ministry, Trumpet of Hope which currently offers online streaming services.

    A screenshot of the launch of Jambo Boston Radio in USA.
    A screenshot of the launch of Jambo Boston Radio in USA.
    File