Media Products Launched In 2021

A collage of Standard Media Converged Newsroom launch and Royal Media's Ramogi TV launch
A collage of Standard Media Converged Newsroom launch and Royal Media's Ramogi TV launch

Kenyan media is taking strides in its bid to attract audiences both locally and internationally, and in its efforts, different stations launched various platforms to widen the scope of their reach to their consumers.

In line with this, top media houses in the country embarked on developmental projects within their institutions, owing to the competitive nature of Kenyan media. 

Transformation to digital media and the increased audience demand for news also necessitated the media houses to change tack.

News Anchors unveiled by KBC TV during a relaunch done on July 21 2021
News Anchors unveiled by KBC TV during a relaunch done on July 21, 2021.
Photo
KBC

 

Royal Media Services

In its bid to expand its digital footprint, Royal Media services launched its digital platform, where audiences can access the media house's content on one digital platform. 

The platform covers all matters news, entertainment and sports which has been well received by their audiences following the consolidation of news platforms.

The organization also launched Ramogi TV, a Dholuo vernacular television station, in an endeavour to absorb its audiences who listen to their Ramogi FM radio station in the Nyanza region. 

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Ramogi TV Presenters pose for a photo during the launch of the TV station on Monday, November 29, 2021
Citizen Digital
Jase Mwangi

Radio  Africa Group

Radio Africa, in November 2021, launched its digital platform dubbed Mgazeti, after the media house partnered with publishers to curate digital content for the platform.

This move aimed at curbing late publishing of content for digital curators owing to the pandemic which affected revenue generated from newspaper sales.  

Digitized content propelled the launch of the platform which sought to attract audiences that demand news in real-time. 

Standard Group

The Standard Media Group launched a converged Digital Newsroom to disseminate news from one consolidated platform rather than its radio, television stations and correspondents independently.  

The media house also relaunched their KTN News channel, branding it with the phrase “Facts First” with a new outlook on improving their verification methods in a bid to compete with other media houses.

KTN News adopted a new red outlook and shed its traditional blue.

 

The new KTN News logo launched by the Standard Media Group on November 29, 2021
The new KTN News logo launched by the Standard Media Group on November 29, 2021
The Standard

KDF Media House

The Kenya Defence Forces (KDF) on Tuesday, November 2, 2021 launched a state-of-the-art TV and radio studio at their headquarters in Nairobi.

In a statement, the disciplined forces announced that their newly constructed studio would enable them to communicate effectively with members of the public.

The studios will also bridge the relationship gap between Kenyans and the forces by building and repairing trust with the citizens. 

 

Chief of Defence Forces (CDF) General Robert Kibochi holding a camera during the launch of the KDF studios in Nairobi on November 2, 2021.
Chief of Defence Forces (CDF) General Robert Kibochi holding a camera during the launch of the KDF studios in Nairobi on November 2, 2021.
Kenya Defence Forces

Community Media Houses

Trinity FM Radio and TV Station

The Station became the first to set base in Nyandarua County after its launch on October 25.

Ezra Chiloba, the Director General Of Communications Authority of Kenya, graced the occasion. 

The CA director stated that the authority was working towards ensuring community stations increase revenues generated from advertisements.  

Enchipai TV

Kameme FM presenter and comedian, Benson Gathungu, launched his own media house on Monday, November 1. 

Gathungu, also known as Muthee Kiengei Wa Watori, unveiled Enchipai TV, a vernacular Maasai television station.

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Kameme FM presenter, Benson Gathungu also known as Muthee Kiengei Wa Watori at the launch of Enchipai TV on Monday, November 1, 2021
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