Easy, Profitable Businesses in 2022 Election Season

A collage of social media, data security and a motorcade
A collage of social media, data security and a motorcade.

In exactly 216 days, Kenyans will go to the ballot to elect the next cycle of leaders who will occupy different offices for a period of five years.

As the election date draws closer, campaigns have reached fever pitch, with each candidate packaging themselves as the most suitable for various seats.

With the withdrawal of the campaign expenditure limits initially imposed by the Independent Electoral and Boundaries Commission (IEBC), aspirants are set to splash money in their political drives.

This presents businesses opportunities that entrepreneurs can earn money from. Kenyans.co.ke has compiled a list of some of these ventures that will require the least capital and effort.

An illustration of Data security and a camera man in action.
An illustration of Data security and a camera man in action.

1. Data Security 

Data security involves protecting data from unauthorized access and corruption throughout its life cycle across all applications and platforms. It includes encryption, hashing, tokenization and key management practices.

One requires to have certification in ethical hacking to be contracted as a security personnel. The course takes between 3 months to two years depending on the level of expertise.

Candidates may opt to host campaign websites online. Naturally the websites will be prone to security threats from hackers, and rogue individuals notorious for data mining.

Having basic training will enable one perform necessary checks and gatekeeping to ensure an individual's data is secured. For political parties, which handle large volumes of data, one may require more experience in the field.

2.Bulk SMS

This is a system that allows an individual or organization to send a message simultaneously to a large number of recipients through a short message service (SMS). 

Most political aspirants use bulk SMS as an ideal campaign tool owing to the widespread use of mobile phones in the country. The messages are personalised and can be shared across all networks. 

According to Hubtech Limited, the majority of mobile phone users read messages within three minutes of receiving them. You can buy bulk SMS at Ksh0.30 from service providers, and sell to political parties and aspirants.

3.Social media management and consultancy

During the political season, politicians turn to social media, which has become a powerful communication tool, to reach out to the electorate. However, it would be nearly impossible for them to hold rallies and at the same time run their respective social accounts.

This prompts them to hire social media managers. These are individuals who are knowledgeable on operations of different platforms and have a command in using the various tools.

Social media managers run accounts of politicians on behalf of the aspirant or political party. Apart from interacting with the online community, they perform gate-keeping roles .

In addition, they help design messages from parties or candidates in the best fit for the various online audiences.

4. Photography/Videography

Among the top objectives of every campaign is visibility. In this regard, all parties have a pool of photographers and videographers who cover their campaigns and events.

The team works hand-in-hand with the social media managers to ensure that the edited final copies are shared on various social platforms. 

On average, the rate card of professional photography and videography ranges between Ksh50,000-100,000 per day. This could go higher depending on the level of expertise and quality of work.

5. Logistics and monitoring.

This involves the planning and organization of itinerary of physical campaigns. Politicians are at times forced to have several campaigns in a day, which requires proper creation and execution of a schedule.

Persons in charge of logistics are also mandated with sourcing transportation, whether its vehicles or helicopters, security, organising and coordinating meetings, and press conferences.

A collage of UDA branded t-shirts and a vehicle donated to ODM party leader, Raila Odinga.
A collage of UDA branded t-shirts and a vehicle donated to ODM party leader, Raila Odinga.
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