Royal Media Services (RMS) managers underwent a 3-day training for all radio heads for the 13 broadcasting stations the media enterprise owns.
The training, conducted by the Voice of America (VoA), was aimed at refining the managerial skills needed in the digital broadcasting era.
In a report by Citizen TV, the journalists lauded the move and noted that the training came in handy due to the evolving nature of the broadcasting industry.
"The industry of journalism keeps changing every day hence we have to keep up with the current times," a Citizen TV journalist intimated.
"We have learnt how to perfect our craft in the broadcasting industry as well as equipping ourselves with management skills vital in the newsroom," he added.
One of the VoA officials affirmed that the skills were vital to enhance their managerial skills and set them apart from their competitors in the digital industry.
"The training was aimed at improving their management styles and gives them the time and space to take them out of the hectic broadcast stations and discuss and debate and offer a different perspective to allow them to become excellent managers."
RMS is undoubtedly one of the top-tier media houses in the industry-commanding a wide base across the country.
The SK Macharia-owned company has 13 radio stations including Radio Citizen, Ramogi FM, Inooro FM, Hot 96, Musyi FM, Chamgei FM, Muuga FM, Egesa FM, Bahari FM, Mulembe FM, Wimwaro FM, Sulwe FM and Vuuka FM.
According to the latest data by the Media Council of Kenya (MCK), Citizen TV drew an average of 232,387 online viewers in the coverage of President William Ruto's inauguration event.
This was followed by NTV which had 67,908- a difference of 164,479 in terms of viewership. In MCK's State of the Media 2021 report, Citizen TV commanded a 78 per cent popularity among respondents, followed by KTN Home (31 percent) and NTV (27 percent) which came second and third respectively.
"These TV stations were mentioned as at least one of the three most watched TV stations by respondents," read part of the report.
In the report, Radio Citizen, Radio Jambo, Kameme FM, Radio Maisha and KBC were ranked as the top five most listened to radio stations in 2021, scoring 27, 22, 15, 13 and 11 per cent popularity respectively.
RMS, which also owns Citizen TV, boasts of Inoono TV and Ramogi under its enviable portfolio.