President William Ruto on Tuesday, announced that his administration had struck a deal with Meta for Kenyan creatives to earn through its social media platforms.
Speaking during Jamhuri Day celebrations, Ruto remarked that henceforth, content creators will be able to earn from Facebook and Instagram.
"This administration has taken deliberate steps to invest in the creative industry. I have good news for our creatives and those who imagine and produce content through Facebook and Instagram," the President stated.
"Just yesterday, META committed to helping creators in Kenya earn money for crafting original content."
The President announced that the deal with META was done following a successful pilot program with select eligible creators in the country.
META will be expanding monetisation opportunity and allow more creators to earn a living doing what they love," the President added.
Ruto had first announced a discussion with META to monetise local content during last year's Jamhuri Day celebrations.
“I have spoken directly to Meta, the parent company of Facebook, WhatsApp and Instagram, to monetize content. If I was not a State officer, I wonder what the content on my small Facebook page would earn me daily,” Ruto stated a year ago to this day.
In October, META announced that indeed it would be possible for Kenyans to monetise video reels posted on its platforms.
Kenyans with huge followings on Facebook and Instagram will be the greatest beneficiaries as payment will be based on engagement including the number of comments, likes and shares.
While the eligibility requirements are bound to change over time, currently monetisation will based on a minimum of 1,000 views.
President William Ruto's administration has been looking at digital avenues as a way of creating employment, especially for the youth.
