Kenya is one of the most investment-curious countries in the world, according to a new study.
The study analysed online search behaviour related to personal finance and investment, with Kenya recording an impressive 17,288 monthly investment-related searches per one million people.
This statistic alone places Kenya ahead of much larger economies and more established financial markets such as Canada, South Africa, and the UAE.
Australia tops the list as the world's most investment-curious nation, with an impressive 29,359 investment-related monthly searches per one million people. There is significant curiosity around cryptocurrency, with 6,691 users searching for terms such as “crypto news today” and “how to buy crypto”.
Singapore comes second on the list, with 22,527 monthly investment-related searches per one million people. Like Australia, the majority of the searches revolve around cryptocurrency, which accounts for 8,108 searches.
While countries like Australia and Singapore top the list for overall investment interest, Kenya’s placement at number three is particularly significant, driven almost entirely by surging interest in forex trading.
Notably, a staggering 16,757 of the 17,288 monthly investment-related searches per one million are focused on forex alone.
This put Kenya in position one in the highest concentration of forex-related curiosity of any country in the study, with a figure which is nearly three times that of the UAE.
The study, done by BrokerChooser, assessed global curiosity around investing by analysing search data from multiple English-speaking countries.
Key phrases like “how to trade forex” were then used to gauge interest in five major categories: Forex, Crypto, Stocks, General Investing, and Exchange-Traded Funds (ETFs). To ensure fairness, monthly search volumes were normalised per one million people.
The study also revealed another remarkable trend: younger generations across the globe are increasingly turning to investing as a way to secure their financial futures in a time of heightened economic uncertainty.
In Kenya, where 75 per cent of the population is aged below 35, the study highlights a growing trend of young people adopting investing as a long-term strategy to build wealth. From a global standpoint, the strategy appears to be working, as the proportion of individuals under 40 investing monthly has more than tripled.
