Sauti Sol Make History in International Deal

Award-winning boy band Sauti Sol, on Thursday, January 30, revealed that they had signed their first-ever record deal with the world's leading music company, Universal Music Group (UMG).

In a celebratory post on Instagram, the Lazizi hitmakers shared their joy at signing up with a world leader in the music industry.

"It's official! Our first major label deal, Thank you guys for being patient. We really hope y'all are ready for the new album," the post reads.

This makes them the first Kenyan artists to be taken up by the universal music giants.

Kenya boy band Sauti Sol.

The international recording company has it's African offices in South Africa as well as Nigeria.

They now join the elite group of other megastars signed under the label such as Tekno, Vanessa Mdee, Mr Eazi, Tiwa Savage, Stonebwoy and Diamond Platnumz.

The band is one of today’s most successful bands across Africa and is considered to be a pioneer of an innovative 'solful' sound.

 

As part of their ‘legacy project’ they launched their own recording label, Sol Generation Records, under which they have already signed and unveiled a new generation of stars such as Bensoul and Nviiri the Storyteller.

Under their record label, Chimano serves as the creative director and head creative for visuals and image, Bien and Savara handle artistes and their repertoire (songwriting), digital strategy production and business development while Polycarp handles bookings and publishing.

“Our motivation to start Sol Generation was born out of the need to build a legacy bigger than Sauti Sol’s. We want to provide a platform and a proper foundation for younger artists to prosper and experience our level of success in a shorter period of time,” Bien revealed in a past interview.

They have steadily built their professional structures, experience, and brand both locally and internationally.

In 2016, they made history by being the first musicians to run a successful week-on-week nationwide tour.

Sauti Sol.
  • .