NTV's hilarious captions have in recent times been the talk on social media, with many wowed by the witty wordplay the station uses to capture their message.
From Uhuru akutana na Pombe, work together for every badi's sake to Anne-Lucky Waiguru, the editors have managed to keep their audience on the edge with the freshness that comes with the lower thirds on their captions.
The captions add value to a story and at the same time, editors are careful not to cheapen the content of the bulletin.A screenshot of the NTV headlines
The station's captions have been a trendsetter in the media industry with netizens taking to social media pages to show their amusement at the creavity involved in coming up with the captions.
"I shouldn't be laughing but NTV that comsi-Kemsa honestly," Okore stated.
"NTV does it again with the headlines," another one commented.
Digital strategist Brian Muuo told Kenyans.co.ke that traditional media houses need to employ creativity to get traction on social media where memes and jokes are mostly shared.
"Users on social media are likely to watch a news bulletin but will share the screenshots increasing the brands visibility and reputation as creative media houses. TV stations are hiring younger individuals so the trend is unlikely to be reversed," Muuo stated.A screenshot of the NTV captions
NTV news anchor Dan Mwangi highlighted that the hilarious captions are a communal effort by journalists in the newsroom.
In the 9 p.m. bulletin, Mwangi narrated that journalists Mark Masai, Sheila Sendeyo, Zainab Wandati, Watson Karuma, Emmanuel Juma. Joseph Warungu, Dennis Okari and Edmond Nyabola, come up with the tags while dor the 7 p.m Kiswahili bulletin, Jane Ngoiri, Shabaan Ulaya, Francis Mutegi, Salim Swaleh and Harith Salim are in charge.A screenshot of the NTV captions
Mwangi narrated that the team avoids wordplay on sensitive stories or those that may have negative implications on the company and government.
"The team is very alive to the fact that not everyone is alike in their creativity or wordplay, so they will not shun, but gladly accommodate the tags that are not punny, and more straightforward, but factual and accurate," the NTV reporter stated.
A trend that has inspired other media stations to also follow suit with captions like Malala hajalala.
"Sheng has been with us for ages and keeps mutating. Creativity is part of the game," a seasoned company stated.A screenshot of the NTV captionsA screenshot of the NTV captionsA screenshot of the NTV headlines
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