Safaricom Rolls Out New M-PESA Service

  • Safaricom PLC CEO Peter Ndegwa (Left) and Consumer Business Unit Director Charles Kare get feedback from a customer.
    Safaricom PLC CEO Peter Ndegwa (Left) and Consumer Business Unit Director Charles Kare get feedback from a customer.
    File
  • Safaricom on Thursday, September 10, rolled out all its M-PESA services on the *334# menu. The telecommunications firm revealed that the new menu targeted non-smartphone users by consolidating all mobile money services in a single, easy to use menu with more flexibility than is possible on the current SIM toolkit menu.

    In a statement sent to Kenyans.co.ke, the mobile service provide detailed how the new menu would make it easier to send money to the correct recipient by displaying the receiver’s name, and only advancing once the customer confirms the transaction.

    “We have embarked on a strategy to simplify our range of products and services for our customers and to provide them with an even better experience. M-PESA on *334# is our first solution as part of the ongoing strategy and it refines how our customers interact with the service.

    "Customers now have the opportunity to truly confirm the details of a transaction before it can progress making reversals a thing of the past,” Safaricom CEO, Peter Ndegwa said during the launch.

    Safaricom CEO, Peter Ndegwa.
    Safaricom CEO, Peter Ndegwa.
    File

    How To Use the New Service

    Customers will dial *334# upon which they will be presented with a choice of the different M-PESA services

    • Send Money
    • Loans and Savings
    • Lipa Na M-PESA   

    As with other USSD menus, customers will be required to key in the number selecting the service such as “5” for Lipa Na M-PESA.

    The new platform brings together all services that have previously been offered through different USSDs saving customers from the hassle of having to remember the different numbers.

    Within the Lipa Na M-PESA menu, customers can directly select PayBill and Till Numbers for Banks, Government and County Government Services, and transport services including the SGR and long-distance buses.

    Once a customer selects any of the options, they will be presented with a list of services they can then pay through Lipa Na M-PESA. 

    Customers can also use the Lipa Na M-PESA option to pay to personal numbers for select businesses.

    Other options now available on M-PESA on *334# include; M-PESA Global which empowers customers to send and receive money across the world.

    The service is especially targeted at non-Smartphone users or as an alternative to the Safaricom app and is immediately available to the more than 25 million M-PESA customers.

    In addition to making mobile money transactions more convenient to use, the service also makes it easier for Safaricom to deploy additional M-PESA features free of the restrictions imposed by the old SIM Card Menu.

    As a result, customers can enjoy smoother functionality such as with Hakikisha on this new menu.

    A user browsing through a smartphone for news.
    A user browsing through a smartphone for news.
    Simon Kiragu
    Kenyans.co.ke