Man Sues to Stop Ruto from Using Bottom-Up Slogan

  • A photo of Jacob Kioko in an interview with KTN(left) and deputy president Wiliam Ruto
    A photo of Jacob Kioko in an interview with KTN(left) and deputy president Wiliam Ruto
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  • A businessman on Tuesday, November 16, moved to court to stop Deputy President William Ruto from using the Bottom-Up slogan, claiming it infringes the copyright law.

    Jacob Muting’a Kioko , who is also the innovator of Dichotomous Universal Grown Web Innovation (DUGWI), says he is the one who came up with the model, and launched it in May 2013. 

    Kioko argues that after he inaugurated it, he presented it to top government officials, who refused to implement it, and allegedly stole it from him, and decided to use it as a means to woo voters. 

    While presenting his case before the High Court, the presidential hopeful provided correspondence showing that he explained the model to the President, Deputy President, the Speaker of the National Assembly and the Attorney General, but none of them bothered to address the issue. 

    Deputy President William Ruto speaks to Kisumu residents on Wednesday, November 10.
    Deputy President William Ruto speaks to Kisumu residents on Wednesday, November 10.
    (Courtesy)

    "I wrote to the five top government officers, the President his Deputy, CS Ministry of Industrialization, the Speaker National Assembly and the Attorney General to adopt my proposed economic structure without success," Kioko stated.

    He now alleges that what the deputy president did was hijack his economic model, and run around with it, claiming that it was his innovation, which he wishes to implement when he becomes president in 2022. 

    Kioko proceeded to plead with the High Court to bar any government officials from using the model to woo voters, and stated that its initial purpose was to promote the goals of DUGWI innovation. 

    "I urge this court to stop the government from using the term BOTTOM Up economy as a political gimmick, slogan or for any other purpose by any parties beside the innovator's intended purpose of promoting the goals of the DUGWI innovation,” Kioko noted. 

    He stated that all politicians who are using the slogans are misleading Kenyans because they do not understand the reason behind the innovation.

    "Both proponents and opponents of this gross misconception of the new economic approach are grossly misleading the public. Both parties are in complete darkness regarding the structure to improve the economic status of poor Kenyans, they are bitter rivals on the same side, neither of them understands,

    "These self-appointed interpreters of the new economic approach is a dangerous shot step from eminent antagonism between and among members of different political persuasion which threatens national security, especially noting that the country is gearing up for a general election in just a few months from now," an excerpt from Kioko’s appeal read. 

    The businessman now wants the court to grant him full benefits which may arise from the use of his Bottom-Up slogan, and take action in the case of violation. 

    Deputy President William Ruto together with the hotel owners outside the Bottom Up hotel in Nyamira County on November 2, 2021
    Deputy President William Ruto together with the hotel owners outside the Bottom Up hotel in Nyamira County on November 2, 2021
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