Former NTV Swahili managing editor cum news anchor, Salim Swaleh has joined Prime Cabinet Secretary Musalia Mudavadi's press team.
According to a document seen by Kenyans.co.ke, the former news anchor will head the team as the Director of Communications.
He will be deputised by former K24 reporter, Anders Ihachi. Humphrey Odhiambo took up the editor position and will be assisted by two senior principal officers; Maureen Mutai and Michael Kimingich.
Gibson Githaiga and Ken Kipchumba will be the graphic designer, Ezekiel Mwanzia and Steve Mukilims were appointed as photography officers.
Evans Edagiza Vilavu will be the electronics technician while Evans Tsimbasi, Geoffrey Chavesu and Erick Nchore were appointed as drivers. This totalled 14 staff members in the department.
Responsibilities
According to the document, Swaleh's responsibility will involve establishing and driving a multi-channel communications strategy, preparing and managing all communications material, developing a brand voice and maintaining brand integrity across all platforms.
Other responsibilities include managing media relations and developing contacts with media houses and influencers.
The journalist will also be tasked with leading a team of professionals from various sectors such as communication, marketing and design. He will also aid in the creation of multimedia content.
Swaleh was initially set to join the Nakuru county government for the role of Information and Communications Technology, ICT, e-Government and Public Communication chief officer.
However, details surrounding the move to the Prime CS's office remain scanty.
While exiting NTV, Swaleh noted that he would be handling similar roles but only in different trajectories.
"Yes, it's the same industry but a different trajectory. The role of a public communication chief officer is different from a communication spokesperson in that they work under the CEC within the county government," he previously stated to Kenyans.co.ke
Top journalists have shifted from the media to the government, especially at a time when the industry is facing uncertainty, including dwindling revenues, redundancies and digital disruption.
Former Consultant editor and Columnist at Daily Nation, Njeri Rugene heads Deputy President Rigathi Gachagua's press team. Former Standard Group reporter, Daniel Wensangula was also poached by the DP's office.
