NASA's Appeal to UK after Expose` on Cambridge Analytica's Role in 2017 General Elections

  • National Super Alliance (NASA) on Tuesday called for an investigation to be carried out into a UK consultancy firm which allegedly aided President Uhuru Kenyatta's win in the 2017 general election. 

    Speaking to BBC, NASA CEO Norman Magaya accused Cambridge Analytica and the ruling party of "subverting the people's will."

    The opposition appealed to the UK to carry out an investigation on the firm and its role in the 2017 election results. 

    [caption caption="File image of President Uhuru Kenyatta and deputy president William Ruto"][/caption]

    British public-service television broadcaster Channel 4 on Monday exposed the role Cambridge Analytica played in President Uhuru Kenyatta's campaigns.

    In an undercover report, Managing Director Cambridge Analytica Mark Turnbull is filmed admitting to running the 2013 and 2017 campaigns for Kenyatta.

    “We have rebranded the entire party twice, written the manifesto, done research, analysis, messaging. I think we wrote all the speeches and we staged the whole thing - so just about every element of this candidate,” he states in the secretly recorded video.

    However, Uhuru's Jubilee party have downplayed the impact of the group, stating they employed the company's parent company, SCL, to help with branding.

    Jubilee Vice Chairman David Murathe, speaking to Reuters news agency, dismissed the claims asserting: "They were basically branding and all that but not directly." 

    Additionally, Director of Digital Innovations and Diaspora Communications at the Office of the President Dennis Itumbi vehemently refuted the undercover investigations into the workings of the firm in influencing Kenya's 2017 presidential election.

    In a Twitter post, Itumbi maintained that no one influenced the campaign contrary to a video that showed top executives at Cambridge Analytica stating how the right-leaning digital marketing film targeted voters with propaganda to influence their voting decision.

    [caption caption="File image of President Uhuru Kenyatta and Dennis Itumbi"][/caption]