Beyoncé Promotes 24-year-old Kenyan Designer

  • Grammy-Award winning American singer Beyoncé Knowles.
    Grammy-Award winning American singer Beyoncé Knowles.
    Instagram
  • Grammy-Award winning American singer Beyoncé picked out Kenyan jewellery designer Theresia Kyalo's work and posted it up on her official website under her new Black Parade column.

    Classified under "Directory of Black Owned Businesses", Kyalo's work will be visible to hundreds of millions of Beyoncé fans dubbed the 'Beyhive'.

    Thanks to her astonishing 23 Grammy wins, the gifted singer has managed to amass a cult-like following with 127 million of them following her on Instagram alone.

    This bodes well for the 24-year-old Kenyan designer, who despite attaining a law degree, decided to pursue her passion in the Arts world.

    Theresia Kyalo in one of her pieces.
    Theresia Kyalo in one of her jewellery pieces.
    Instagram
    Edwin Njeru

    "Wadau, Beyoncé amesema muendele kushop Theresia Kyalo," she posted after sharing a screenshot from Beyoncé's website.

    Her post received a lot of love across social media platforms, quickly generating over 1,000 likes on Twitter alone, as Kenyans took their turns at congratulating her.

    She mainly works with brass, with her collector's pieces christened in authentic Swahili names like kidole gumba (thumb), to represent not only where the jewellery is supposed to fit, but her Kenyan heritage as well.

    Kyalo has been actively working as a jewellery designer in Nairobi over the last four years, during which she also taught herself to create videos for social media platforms to best showcase her work.

    In 2019, Kyalo released Body Pieces, a collection of handcrafted brass jewellery, with her latest project dubbed Duara na Mviringo (circles and spheres).

    She is actively involved in art workshops where she gets to interact with like-minded designers.

    Her latest fete is set to propel her to the list of top jewellery designers on the African continent, if not the world, considering the sheer number of Beyhive members.

    Recording artists Beyonce, Jay Z and daughter Blue Ivy Carter attend the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City.
    Recording artists Beyonce, Jay Z and daughter Blue Ivy Carter attend the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018, in New York City.
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    Christopher Polk