Arimis and the National Health Insurance Fund (NHIF) were among the 100 most loved brands by women in the country - according to a study released on Tuesday, March 21.
The study done by the Brand Strategy management (BSD) Group in collaboration with IPSOS Kenya showed that Arimis was the 19th most beloved brand countrywide - a drop from last year's ranking that placed the petroleum jelly in the top 10.
NHIF, on the other hand, emerged at position 10 in the study that saw telecommunication companies scoop out the top three positions.
Other brands on the list included Sun King - a solar lantern, KOKO - a bio-ethanol cooking fuel, One Acre Fund, Supa Bread, D. Light, Mary hair salon, Lido-Home cleaning products and Mea Agriculture Equipment.
Speaking during the ceremony, Eva Muraya, the founder of BSD Group, detailed that at least 70 per cent of decisions made in households were influenced by women.
Moreover, Muraya stated that some of the areas of concern that ought to be addressed included the High cost of living.
“The study has gained interest from cooperate organisations, policymakers and development partners, a clear indication that there was a purpose and meaning in making women be the forefront of decision-making processes.
“The data that is gathered is crucial in determining the future of Kenya and the region,” she noted.
The study also detailed that because women were in charge of managing the home finances, they were affected by the high cost of living forcing them to opt for cheaper household products.
Another concern raised was the lack of economical empowerment among women in the country
Senior research manager at IPSOS Koi Kariuki noted that women did not have enough access to economic resources to enable them to make better informed financial decisions.
“We see that the woman is stretching her dollar which as a result is impacting some of the historical brand leaders.
“We have seen a significant increase in poor economic empowerment affecting women who are 35 years and above,” noted Koi.
She further added that lack of support was also raised as a concern explaining that women were not getting enough support from their families.
Additionally, the report noted that inequality in the workplace was a major issue in the country, especially during onboarding.
“Some companies hire men because they feel that if they hire women, they will get pregnant and ask for leave,” Koi stated.
The event, moderated by renowned Citizen TV journalist Victoria Rubadiri, marked the third edition of the top 100 most loved brands by women.
