Brand Finance, a London-based brand valuation and strategy consultancy, gave Kenya Power A+ (plus) rating, placing it among the most valuable entities in the country, according to a statement released by the utility firm on Thursday, April 13.
According to the UK firm, Kenya Power emerged as the sixth most valuable brand in the country, with its brand value hitting Ksh17.56 billion.
Brand Finance further indicated that Kenya Power dominated 19 other brands in the public sector. The UK firm applauded Kenya maintaining that service delivery was among the outstanding traits of the utility firm.
"The company managed to earn an A+ brand rating in the ranking that measured brand perceptions among different stakeholder groups, where customers are the most important, as well as business and financial performance," KPLC announced.
KPLC attributed the positive ranking to scaling up initiatives such as driving sustainability, greening its grid and enabling electro-mobility.
According to KPLC, the positive results reflected its efforts that empowered customers to engage with the company proactively by reading their meters for accurate billing, reporting incidences, accessing tokens, and checking the authenticity of persons presenting themselves as Kenya Power staff.
The electricity transmitting firm indicated the innovation had reduced by 17 per cent of people visiting their offices to access different services.
Reacting to the A+ rating, Kenya Power acting Managing Director, Geoffrey Muli, stated that the electricity transmitting company staff were at the centre of the outstanding results.
He lauded Kenya Power employees indicating that their innovation had helped address various challenges that had crippled its operations.
Innovations highlighted included the introduction of self-service platforms and their mobile application giving the utility firm real-time reports on customers' complaints and concerns.
"The ranking of the Brand Finance report is a reflection of the effort and commitment of our staff to grow the brand," Muli stated.
As an organization that transforms the lives of millions of Kenyans, our priority has been to entrench innovation and sustainability in our operations to enhance customer experience and grow shareholder value," he added.
