EXCLUSIVE: Details of Lilian Muli's New Farming Venture

  • Citizen TV anchor Lilian Muli in studio on July 24, 2020.
    Citizen TV anchor Lilian Muli in the studio on July 24, 2020.
    Instagram
  • Months after launching her spa business in Nairobi, Citizen TV anchor Lilian Muli is ready to add another feather to her entrepreneurial portfolio with another venture - this time in agribusiness.

    The media personality spoke to Kenyans.co.ke, where she opened up about the new venture which had seen overwhelming response following a casual mention on her social media accounts.

    Muli explained that she decided to try out selling oranges from her family farm, Manora based in Machakos county following a bumper harvest.

    Oranges harvested from Manora Farms
    Oranges harvested from Manora Farms, Machakos

    "Our family farm has an orchard where we sell fruits commercially and on a large scale - bananas, mangoes, oranges depending on which fruit is in season and we also have a dairy farm," she explained.

    It is when she posted oranges on her social media pages that she got multiple orders of varying quantities from interested buyers.

    She priced her oranges lower than the market value which was still three times the cost of the input and the orders started coming in through her Instagram direct messages.

    "Due to the fair prices, people were ordering in bulk, sacks on sacks that I even contracted some riders to fulfill orders to different parts of the city," she explained.

    The media personality explained that the orders were plenty that she was unable to fulfill some noting that the produce was sold out in two weeks. 

    From the responses, Muli saw that the agri-business venture had plenty of market, especially through social media platforms.

    "So now I am looking how I can scale up the business on my end and plan for it because there is money here," she stated.

    The Citizen TV anchor further encouraged anyone with the means to take up agri-business either fulltime or on a part-time basis especially with the uncertainty of employment due to the Covid-19 pandemic.

    "Young people especially, should not look down upon farming as it can provide income when done well. People were saying that I am hawking oranges, and I very proud of that, so do not let anyone make your hustle look little if that's where the money is coming from," she advised.

    Watch the video of a sack of oranges that Lillian Muli put on sale below :