UDA Announces Change of Strategy as Ruto's Brother Takes Active Role

Deputy President William Ruto speaking on Inooro TV in August 2021
Deputy President William Ruto speaking on Inooro TV in August 2021
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The United Democratic Alliance (UDA) party has revealed its plan to change strategy in member recruitment to the party.

Speaking in Embu on Saturday, August 14, UDA Executive Director Nasho Odanga, revealed that the UDA party had decided to change tactics following failure by Ruto-allied MPs to actively recruited members to the party.

The party will now directly engage voters through its officials - according to its Executive Director. He made the declaration while some MCAs and opinion leaders were at the home of former Kamukunji MP Norman Nyagah.

Odanga was accompanied by the DP's younger brother, David Ruto, who appears to be taking a more active political role as the race to 2022 warms up. 

DP William Ruto hosted MPs & MCAs from Mt Kenya region on Saturday, June 3 at his Karen residence
DP William Ruto hosted MPs & MCAs from Mt Kenya region on Saturday, June 3 at his Karen residence
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The meeting centered around the party strategizing on ways to capture more numbers in registration to the Ruto-led UDA party, by going through direct structures to recruit members.

The party boss accused MPs of giving priority to their campaigns for Kenyans' votes in next year's elections, at the expense of recruiting members. 

The party now wants to ditch MPs as point persons in the recruitment of its members and use alternative avenues.

"These MPs we started selling them because we were transiting from Jubilee to UDA. When you campaign for UDA, the first thing to do is to focus on popularising the party and recruitment, rather than asking them to vote for you in the 2022 elections," lamented Odanga.

Ruto's younger brother, David, was a key figure in the consultation meeting although he does not occupy any office in the party. 

Earlier this year, the DP's younger brother launched the Hustler Nation Movement in Kisumu County, where he conducted a fundraiser for Nyamasaria bodaboda riders in the city, in a city considered as Raila's backyard.

Consequently, the DP lauded his brother's efforts, saying that he shares in the 2030 vision of elevating Kenya to a middle-income country by ensuring the support of small business enterprises.

As the countdown to the 2022 general elections clocks down, UDA, led by DP Ruto has resolved to chat its course single-handedly, even as other parties seek to form coalitions, most notably, One Kenya Alliance (OKA). 

Ruto will have to overcome ODM leader Raila Odinga, who is seen by many as President Uhuru Kenyatta's choice for presidential candidacy endorsement as his replacement.

UDA party plans to have grassroots elections in early October.

Deputy President William Ruto's younger brother, David Ruto, and his wife, Carol Ruto
Deputy President William Ruto's younger brother, David Ruto, and his wife, Carol Ruto.
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